The Gents Place, recently announced it was looking for investors – as franchisees – in Florida. Now the company says it is “agressively targeting Atlanta.”

As part of its expansion efforts, the men’s grooming and lifestyle club aims to open at least 12 franchise locations, targeting Atlanta sub-markets including Buckhead, Sandy Springs, Midtown and West Midtown, Brookhaven, Druid Hills, Decatur, Dunwoody, Peach Tree Corners, Johns Creek, Alpharetta, East Cobb and Inman, among others.

Ben Davis, CEO and founder, “We’ve seen evidence of this continued growth in metropolitan areas across the country with Atlanta being one of these major growth cities. After witnessing the success and customer satisfaction throughout our four current locations, we feel confident that we can impact this ever-growing market by helping the men of Atlanta look and feel their most confident self. This is a great opportunity for entrepreneurs to get in on the ground floor to launch The Gents Place in the Atlanta market.”

The Gents Place plans to open 150 franchised locations over the next five years. The company is backed by Elevated Brands, a brand management and development company established by the principals of Massage Heights, a membership-based, therapeutic services franchise. Earlier this year, Elevated Brands invested in The Gents Place to help grow the brand nationally through the franchising model.